Horseshoe Casino Data Protection

At Horseshoe, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you access the Horseshoe Online Casino platform, use our mobile app, or interact with our services. By registering an account or continuing to use our site, you acknowledge that you have read and understood how we handle your data. We encourage you to review this document carefully and contact us if you have any questions.

Who We Are

Here at Horseshoe Casino, we operate as part of the Caesars Entertainment group. Our services are provided by American Wagering, Inc. d/b/a William Hill & Caesars Sportsbook, located at 6325 S. Rainbow Blvd #100, Las Vegas, NV. Trademarks are held by William Hill U.S. HoldCo, Inc. ("Caesars"). We are licensed and regulated by multiple gaming authorities, including the Michigan Gaming Control Board, the New Jersey Division of Gaming Enforcement, the Pennsylvania Gaming Control Board, the West Virginia Lottery Commission, and the AGCO / iGaming Ontario for Canadian players. If you have any questions regarding this policy, you can reach us using the Horseshoe casino phone number: (855) 605-6945, available daily from 5am to 3am.

Information We Collect

When you use our Horseshoe Online Casino services, we may collect a variety of personal and technical data to ensure safe, compliant, and enjoyable gameplay. Our data collection practices are designed to meet the regulatory standards of every jurisdiction in which we operate.

Personal Identification Data

We collect the following information when you create an account or verify your identity:

• Full legal name, date of birth, and government-issued photo ID
• Social Security Number (SSN) for US players, as required by law
• Proof of address, such as a utility bill or bank statement
• Email address, phone number, and mailing address
• Payment and financial details, including debit card or bank account information

Technical and Behavioral Data

Our Horseshoe Casino platform automatically collects certain technical data to improve performance and ensure security:

• IP address, device type, operating system, and browser information
• Geolocation data verified through GeoComply to confirm you are physically located in an eligible state or province
• Session activity, login timestamps, and gaming history
• Cookies and similar tracking technologies

How We Use Your Information

At Horseshoe, we use the information we collect for the following purposes:

• To verify your identity and comply with Know Your Customer (KYC) requirements through our partners IDVerse and Incode
• To process deposits and withdrawals across all accepted payment methods, including PayPal, Venmo, debit cards, eCheck (VIP Preferred/ACH), and Interac for Canadian players
• To enforce age verification — all players must be 21 or older in the US, and of legal gambling age in Canada
• To manage your account, including Caesars Rewards® tier status and Reward Credits
• To send you relevant promotions, such as the Horseshoe casino sign up bonus, bonus code offers, and ongoing Horseshoe casino promotions tailored to your eligible state or province
• To detect fraud, money laundering, and any activity that violates applicable laws or our Terms of Service
• To support responsible gaming tools, including deposit limits, cool-off periods, and self-exclusion options

Cookies and Tracking Technologies

Our Horseshoe Online Casino website and app use cookies and similar technologies to enhance your browsing experience and ensure our platform functions correctly. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period).

We use cookies to remember your login preferences, analyze site traffic, personalize content, and serve relevant promotions. You can manage your cookie preferences through your browser settings; however, disabling certain cookies may affect the functionality of our platform, including the horseshoe casino online login process. By continuing to use our services, you consent to our use of cookies in accordance with this policy.

Sharing Your Information

We do not sell your personal data to third parties. At Horseshoe Casino, we may share your information only in the following circumstances:

• With regulatory authorities and gaming commissions, as required by law, including state gaming boards and Canadian regulators such as AGCO / iGaming Ontario
• With trusted third-party service providers who assist us in operating our platform, processing payments, verifying identity, and detecting fraud
• With other Caesars Entertainment group companies for purposes related to loyalty program management, promotions, and account services
• With law enforcement agencies or other authorities when we are legally required to disclose information
• In the event of a business merger, acquisition, or asset sale, your data may be transferred as part of that transaction

Data Retention

We retain your personal data for as long as your account remains active and as required by applicable laws and gaming regulations. Player accounts that remain inactive for more than three years may be classified as dormant in accordance with our Terms of Service. Even after account closure, we may retain certain information for legal, regulatory, and compliance purposes. When your data is no longer required, we securely delete or anonymize it.

Your Rights and Choices

Depending on your location — whether you are a player in Michigan, New Jersey, Pennsylvania, West Virginia, Ontario, or Alberta — you may have specific rights regarding your personal data. We are committed to honoring those rights wherever applicable:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your data, subject to legal and regulatory obligations
• The right to restrict or object to certain types of data processing
• The right to withdraw consent for marketing communications at any time

To exercise any of these rights, you can contact our support team via the Caesars Web Form or by calling our Horseshoe casino phone number at (855) 605-6945. Ontario players may reach us at (855) 700-0123.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, loss, or disclosure. Our Horseshoe Online Casino platform uses SSL encryption, secure payment gateways, and multi-factor identity verification. While we take every reasonable precaution to safeguard your data, no system can guarantee absolute security, and we encourage you to protect your account credentials at all times.

Responsible Gaming and Data

We collect and use data related to your gaming activity to support our responsible gaming program. Our Horseshoe casino free play tools and limit-setting features depend on accurate account data to function effectively. If you wish to set deposit limits, take a break, or self-exclude, please contact our support team or use the tools available within your account. For help with problem gambling, you can reach the National Council on Problem Gambling helpline at 1-800-GAMBLER.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you through your registered email address or via a notice on our platform. We encourage you to check this page periodically to stay informed. Continued use of our services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please do not hesitate to reach out. Our support team is here to help:

• Phone (US): (855) 605-6945 — available daily, 5am to 3am
• Phone (Ontario): (855) 700-0123
• Online: Caesars Web Form (available on our website)
• Live Chat: accessible directly through the Horseshoe casino app or website

We value your trust and remain committed to protecting your privacy while delivering a safe and entertaining experience on the Horseshoe Online Casino platform.